Here is my story for North by Northwestern on Coca-Cola's Happiness Machine that came to campus on November 15, 2010.
Students using the Coca-Cola vending machine on the ground floor of Norris got more than just a soft drink Monday morning. Northwestern gear, cupcakes, pizza and more were distributed from the Happiness Machine, where a Coca-Cola representative hid inside to hand out prizes. Pam Yee, the Sodexo marketing manager, teamed up with Coca-Cola to bring the Happiness Machine to Northwestern.
For William Boles, a second year graduate student, a sandwich instead of a soda coming out of the Coca-Cola machine in the basement of Norris "was an "awesome surprise. I didn't know what to expect. I got an 8-foot sub from a Coke machine! This is just crazy." Photo by Lauren Maddox / North by Northwestern
Sodexo and Coca-Cola teamed up to bring the Happiness Machine to Northwestern University. What appeared to be a normal Coke machine was actually full of prizes and two Coca-Cola representatives. Photo by Lauren Maddox / North by Northwestern
Students and staff alike wait anxiously for their chance at winning a iPod from the Happiness Machine and to laugh at all the prizes that come out. Photo by Lauren Maddox / North by Northwestern
Students and staff alike wait anxiously for their chance at winning a iPod from the Happiness Machine and to laugh at all the prizes that come out. Photo by Lauren Maddox / North by Northwestern
All senior Sam Greszes wanted was a Coke and maybe a little surprise, but when he received two extra Cokes he felt "very special." Photo by Lauren Maddox / North by Northwestern
Sophomore Danielle Moehrke was flattered when she was surprised with flowers along with her Sprite. "I love flowers. They make me happy," Moehrke said. Photo by Lauren Maddox / North by Northwestern
Junior Scott Ritter won the only iPod shuffle given away all day by the Happiness Machine. "It was my birthday on Saturday, so Happy Birthday from Coke I guess!" Ritter said. Photo by Lauren Maddox / North by Northwestern
Even though freshman Josephine Lee did not win big at the Happiness Machine, the red snowflake ornament was definitely "pretty sweet and a perk of the day." Photo by Lauren Maddox / North by Northwestern
A plethora of Northwestern gear was distributed from the Happiness Machine, including this hat. These big ticket prizes were always accompanied by music and flashing lights. Photo by Lauren Maddox / North by Northwestern
"Now I have lunch," Chris Wych, a member of the Northwestern staff, happily announced. Photo by Lauren Maddox / North by Northwestern
Graduate student Benjamin Stripe didn't know what to do with all his cupcakes, so he passed them out. "Hot darn, who doesn't love cupcakes! This is just wow," Stripe said. Photo by Lauren Maddox / North by Northwestern
Sophomores Lauren Schwartzberg and Sydney Wolfson were shocked when they pulled a Twister mat out of the machine and were instructed to lay it down and play. Photo by Lauren Maddox / North by Northwestern
Schwartzberg and Wolfson played Twister while the mysterious gloved hand spun the wheel. Schwartzberg beat out Wolfson in their impromptu Twister session. Photo by Lauren Maddox / North by Northwestern
Graduate student Justin Shin was shocked when he saw a wooden plank being inched out of the small opening. "I was expecting a ping pong ball and I got a dozen cookies. This is the best vending machine ever!" Shin said. Photo by Lauren Maddox / North by Northwestern
Sophomore Gil Ghitis was slightly confused when a Polaroid camera popped out of the dispenser at the bottom of the Coke machine. "I guess I am sort of happy. I wasn't expecting anything big, but this was funny. I now have a Polaroid photo of myself." Photo by Lauren Maddox / North by Northwestern
As the cookies came out, students rushed to grab them. Everyone was in the sharing mood after watching so many things come out of the Coke machine. Photo by Lauren Maddox / North by Northwestern
Rich Chang may have won one of the most valuable items all day, a football signed by head football coach Pat Fitzgerald. "I'm pretty excited. At first I was like, oh cool, a football, but then I was like 'Oh freak! It's signed by Fitz!'" Chang said. Photo by Lauren Maddox / North by Northwestern
The man behind the machine, Coca-Cola employee Brendan Collins, surprised students all day by bringing the happiness. Collins was the mysterious gloved hand that passed out prizes tailored to boys or girls after looking at the live camera feed of who was approaching the machine next. Photo by Lauren Maddox / North by Northwestern
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